Case Study – Computeam Ltd

Computeam Ltd target Primary Schools with their direct mail campaigns as they form the majority of their education clients. They aim to reach either the Head Teacher or the ICT Coordinator in the schools as their services are about improving educational outcomes.

Computeam mail a combination of eye-catching postcards with a ‘teaser’ message and standard marketing letters. They try to make letters simple, short and focused on what the benefits are to a school.

Owen Napier, Director at Computeam Ltd, said, “We’ve found School Mailings service to be extremely efficient and to represent good value. Arguably this is to be expected from a marketing company, but what really sets School Mailings apart is their knowledge of the education sector and their willingness to add value by advising on when to send mailings and what might appeal to schools at different times of the year.”