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I was a little irritated earlier this week to receive a telephone enquiry. This is not something I would normally say as, like all businesses, we always want to find more clients.

All seemed to be fine when the caller enquired about our Academy Schools Database (available for £199 with a free 6 month update – shameless plug). I explained the features of the database to him and waited for his thoughts. He explained he was calling from a print company and asked if we ever did any printing. The quick answer is that we do, though we are fortunate to have our own presses and do the vast majority of our printing in house. Where we do send out the odd bit of printing, we have a very good relationship with a partner and wouldn’t want to change this. The caller asked if he could send me his promotional pack showcasing their print services. Ever intrigued by how other companies promote themselves, I handed over our address details and waited for him to go back to the original discussion about the Academy Database.

It never did and he said thanks for my time.

To some extent, I had been ‘had’. He had called with no intention of engaging in business with us and simply wanted to find an angle by which he could get my attention. He certainly got my attention but used a very unethical way of doing this. His promotional pack, which was pretty impressive, went straight in the bin.

This leads on to telemarketing. We often get calls asking if we offer telemarketing services. It is not our area of specialism so we don’t (though are happy to recommend a very good company if necessary). There are also some difficulties associated with telemarketing to schools.

In fact, there are 3 main problems;

Whilst we can’t help with points b and c (though can advise on things which might help), we can certainly supply lists of names and telephone numbers.

If you would like to find out about our telemarketing lists, or schools databases in general, please don’t hesitate to get in touch.

Thanks for your time.