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“What you see is what you get”

If only this was the case.

When I buy some fruit, I know what it is and what it costs. I even know what it will taste like. In this case, what I see is what I get.

Recently, my wife purchased a new car. It was a car she had seen, been in and liked. So in this sense, what she saw is what she got. Unfortunately, the same cannot be said of the price. Having been given a quote based on payment of a deposit and ongoing monthly contributions, it all seemed fairly simple. Imagine our surprise when asked for a further payment to be made just prior to delivery of the car and our even greater surprise when 3 months worth of payments were taken from our account in the first month alone. Having read the (very) small print, it seems that the car company were quite right to ask for the payment prior to delivery and made an error in taking 3 payments in one month. We certainly don’t feel as though we got what we saw. Of course, the fault lies with us (my wife) for not reading the terms and conditions carefully enough, but I also feel that some responsibility lies with the salesman with whom we had numerous discussions and whom neglected to be open and honest about this extra payment.

This kind of honesty is, I feel, important in any business but particularly in marketing. There are companies who can try to confuse clients with jargon and technical speak when, ultimately, life is fairly simple.

If you want to sell to teachers, we will tell you how many teachers we can email direct to. In fact, you can take a look for yourself here.

Thanks for your time.